Keep Calm and Love Starbucks

Starbucks is a social media advertising genius. Making its name in over 60 countries with their 18,000 plus stores, Starbucks is the ultimate coffeehouse success story. This is in large part due to its constructive manipulation of the World Wide Web in convincing consumers their products are necessary in their everyday lives. Its ability to completely invest itself in all realms of social media has allowed Starbucks to implant its name into the consumer's mind. In 2012, Starbucks was ranked the most loved brand out of 3,400 food and restaurant brands; this phenomenon is due to six techniques Starbucks utilizes through social media.

1.It personalizes the experience by providing programs such as My Starbucks Rewards and the "signature" drinks which are accessed through Apps on smartphones.

2.Social Media sites such as Instagram and Pintrest encourage customers to share their Starbucks moments, thus making Starbucks into a cross-culturally shared experience.

3.It cross-promotes pictures of its products via all social media platforms such as Facebook, Pintrest, Instagram Twitter, etc. This allows the brand name to reach a large array of audiences.

4.It takes the focus of money and consumerism by making its social media sites a source of inspiration and well-being. With daily quotes, pictures, and uplifting phrases, it allows customers to bond with the brand on a personal and emotional level.

http://www.nbcnews.com/business/starbucks-best-loved-food-brand-social-media-981100